Protesters will make sandcastles on Morecambe beach to put the spotlight on a growing epidemic of 'boring buildings'.
Sand artists will create 'Bland Castles' - ranging up to 3m high - on Morecambe South Beach (between the Midland and the West End) on Monday August 4.
The Humanise Campaign says this is to "draw national attention to the growing epidemic of uninspired, soulless buildings around the world".
Their city of sand, they said, will mimic "the flat, lifeless buildings common in towns and cities across the UK, forming a deliberately bleak installation".
"The playful protest will pose a provocative question 'We don’t build bland castles, so why do we build bland buildings?'
"Beach goers will be invited to put the joy back into the ‘Bland Castles’ by creating and decorating their own sand-sculpted buildings to show how, when the public have a say, they can’t help but build something more joyful."
The Humanise Campaign says: "There is a catastrophe unfolding that’s affecting you and everyone you love. It has been happening for 100 years and counting. But it’s a slow and stealthy process.
"We’ve been forced to live through a lost century of harmful architecture.
"It’s made us more stressed, more angry, more scared, more divided – it’s sickened our minds and sickened our planet.
"Boring buildings deprive us of crucial sensory information. They cause stress. They make us antisocial. They change how we feel and how we behave."
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