Morecambe has been ranked 65th in a list of the best seaside resorts in the UK.
The annual ranking of the best coastal towns was compiled by leading consumer magazine Which?, based on ratings given by visitors to UK seaside towns, villages and resorts.
The resorts were scored on their beaches, seafront or pier, food and drink, tourist attractions, scenery, peace and quiet, and value for money.
Morecambe scored 64 per cent overall, with a three out of five star rating for its beaches, a five star rating for the seafront, two stars for food and drink, two stars for tourist attractions, three stars for scenery, one star for shopping, three stars for peace and quiet, and three stars for value for money.
Blackpool rated lower, coming in at 58 per cent.
The top rated resort was Bamburgh in Northumberland, scoring 87 per cent. The full Top 10 was:
1) Bamburgh, Northumberland
2) Llandudno, Wales
3) St Andrews, Fife
4) Dartmouth, Devon
5) Tenby, Pembrokeshire
6) St Davids, Pembrokeshire
7) Aldeburgh, Suffolk
8) Filey, North Yorkshire
9) Conwy, Wales
10) Lyme Regis, Dorset
More than 4,300 people gave their ratings for the survey.
Bottom of the table were Skegness and Bognor Regis, scoring 49 per cent.
The top rated Lancashire resort was Lytham St Annes, coming in 12th with 79 per cent.
Grange-over-Sands in Cumbria was ranked 54th with 68 per cent.
The rest of the rankings were as follows:
11) Lynmouth 12) Lytham St Annes 13) Robin Hood's Bay 14) Southwold 15) St Mawes 16) Lymington 17) Wells-next-the-sea 18) Whitby
19) Beaumaris 20) North Berwick 21) Sidmouth 22) Rye 23) Berwick-upon-Tweed 24) Blakeney 25) Bude 26) Saltburn-by-the-sea
27) Deal 28) Fowey 29) Looe 30) Saundersfoot 31) Sheringham 32) Southsea 33) Swanage 34) Broadstairs 35) Exmouth 36) Tynemouth
37) Eastbourne 38) Folkestone 39) Mevagissey 40) Weymouth 41) Ayr 42) Salcombe 43) Scarborough 44) Seahouses 45) Ventnor
46) Brixham 47) Falmouth 48) New Brighton 49) St Ives 50) Teignmouth 51) Whitley Bay 52) Plymouth 53) Bournemouth 54) Grange-over-Sands
55) Swansea 56) Whitstable 57) Brighton 58) Hastings 59) Huntstanton 60) Poole 61) Dungeness 62) Ramsgate 63) Aberystwyth
64) Cromer 65) Morecambe 66) Oban 67) Padstow 68) Shanklin 69) Worthing 70) Dawlish 71) Penzance 72) Bridlington 73) Ilfracombe
74) Southport 75) Minehead 76) Littlehampton 77) Torquay 78) Blackpool 79) Weston-super-mare 80) Margate 81) Newquay 82) Herne Bay
83) Burnham-on-sea 84) Great Yarmouth 85) Southend-on-sea 86) Bognor Regis 87) Skegness
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