Morecambe hovercraft has been called out to a report of somebody struggling in the water in the bay.
His Majesty’s Coastguard called out the Morecambe RNLI volunteer crew on Wednesday July 24 at 2.19pm.
A report had been received of a person struggling in the water off the shore at Thornton Road.
A spokesperson for Morecambe RNLI said: "Operations Manager Paul Turner immediately authorised the launch of Morecambe’s inshore lifeboat to make to the area to assist.
"Upon the crew's arrival a member of public had entered the water with a life belt and had assisted the person back to shore.
"No medical intervention was necessary and once (they had) checked everyone was OK, the crew made back to the boat house ready for the next shout.
"We advise that anyone making attempts to assist anyone in distress in the water must ensure their safety and take necessary precautions.
"In this case the person assisting used one of the life belts on the promenade which resulted in a successful rescue. If in any doubt call 999 and ask for coastguard."


Praise for Lancaster and Morecambe youngsters who took part in 'tongue movement' project
Clinic where students offer free legal advice to reopen at Lancaster University
Lines reopen after train derailment on Scotland-London line
Police arrest two and seize illegal bike in Morecambe
ITV commissions sixth series of Morecambe crime drama The Bay
E-bike shop moves from Lancaster to new Carnforth showroom
Lancaster workshop to tackle the issue of drink and needle spiking
Morecambe raw feeds shop up for three 'Animal Star' awards
Two new festivals proposed for Morecambe entertainment venue the Platform
Second day of disruption as work continues after train derails in Cumbria
Morecambe lifeboat crew’s swift response rescues swimmer ‘being swept dangerously out to sea’
'Street Meets' announced to answer your questions amid new wheelie bin roll-out
Campaign group welcomes new "life changing" bus service to Morecambe
Lancaster prison worker jailed for drug offences
Major disruption as train derails on West Coast Main Line
Talks begin for events to mark Eric Morecambe's 100th birthday
Lancaster music venue due to shut will now stay open "well into 2026"
Halloween What's On Guide
LISTEN: Launch of new group in Morecambe to help with gambling addiction
LISTEN: New centre for people with disabilities to open in historic Lancaster location
