The planned Eden Project takes pride of place on the cover of the new Morecambe Bay tourism guide.
The full colour brochure was launched at the Midland Hotel in Morecambe on Thursday with the front page showing an artist's impression of how the game-changing attraction might look.
The guide (below) will be given to potential tourists, as well as to Visitor Information Centres around the UK, and will be distributed at tourism trade shows all over the country, hoping to pull more people into the Morecambe Bay area.
The annual brochure is produced by Bay Tourism Association, in conjunction with Lancaster City Council and other partners, and promotes attractions, events and other reasons to visit our local area.
Mark Prada, chair of Bay Tourism Association, said: "Morecambe Bay will soon be the UK's next big tourism hotspot.
"We've been waiting for five years to put (Eden) on the cover. We know it's not open yet but there is such a buzz about the Eden Project and it is coming. We're looking for people who are booking in two years' time.
"One of the shows we go to, the Travel Trade show in Milton Keynes, they are booking coach travel for 18 months to two years ahead, so they want to see Eden on the front cover.
"This really is a golden era, Morecambe is becoming the next boom town in the whole of the UK.
"The amount of filming that's going on in the area. The investment that's coming into town. Eden is the catalyst for most of this but the Eden is one project in isolation. The Bay with its unique vistas and surrounding natural beauty is an ideal place for people to visit and invest in.
"Hopefully this is the complete regeneration of Morecambe."
LISTEN to our interview with Mark Prada
Bay Tourism Association is a self-funded group of local tourism businesses working together to promote the Morecambe Bay area.
Representatives of businesses connected to local tourism attended the launch event on Thursday and we spoke to many of them.
LISTEN to our interview with Ian Simpson from Lancaster company Knight Training, and also a local DJ (pictured below with Beyond Radio's Greg Lambert)
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