A brrr-ave fundraiser has bathed in an ice bucket in the open air on Morecambe Promenade to help save lives at sea.
Martyn Browitt took a dip in icy cold water for five minutes at a time, on the hour every hour, for 12 hours, to raise money for the Morecambe lifeboat crew.
Martyn, who is deputy launch authority at Morecambe RNLI, wore nothing other than swimming trunks and a bathing cap for his freezing challenge!
The bath was set up outside the Morecambe Lifeboat Station on Sunday, with the challenge beginning at 7am.
It was draped in red, white and blue to mark the Queen's Platinum Jubilee celebrations.
Many people who were taking part in, or watching the Morecambe Promenade Jubilee street party, walked past to cheer Martyn on, or to donate.
Martyn said afterwards that more than £700 had been raised so far.
Last year intrepid Martyn bathed in yellow custard to raise funds for the RNLI!
Helen Harvey, a volunteer member of the Morecambe lifeboat crew, described Martyn as "Morecambe's very own Wim Hof!" comparing him to the adventurer and extreme athlete known for his ability to withstand freezing temperatures.
"It's our belief that even one life lost at sea is too many," said a message on Martyn's online fundraising page.
"Our brave volunteers don't launch into cold, rough seas to save just a few. They're on a mission to save every one.
"When our crews are racing from rescue to rescue, they rely even more on their lifesaving kit and world-class training – the things that kind people like you help provide. Donate to our appeal and help our lifesavers get there in time."
Praise for Lancaster and Morecambe youngsters who took part in 'tongue movement' project
Clinic where students offer free legal advice to reopen at Lancaster University
Lines reopen after train derailment on Scotland-London line
Police arrest two and seize illegal bike in Morecambe
ITV commissions sixth series of Morecambe crime drama The Bay
E-bike shop moves from Lancaster to new Carnforth showroom
Lancaster workshop to tackle the issue of drink and needle spiking
Morecambe raw feeds shop up for three 'Animal Star' awards
Two new festivals proposed for Morecambe entertainment venue the Platform
Second day of disruption as work continues after train derails in Cumbria
Morecambe lifeboat crew’s swift response rescues swimmer ‘being swept dangerously out to sea’
'Street Meets' announced to answer your questions amid new wheelie bin roll-out
Campaign group welcomes new "life changing" bus service to Morecambe
Lancaster prison worker jailed for drug offences
Major disruption as train derails on West Coast Main Line
Talks begin for events to mark Eric Morecambe's 100th birthday
Lancaster music venue due to shut will now stay open "well into 2026"
Halloween What's On Guide
LISTEN: Launch of new group in Morecambe to help with gambling addiction
LISTEN: New centre for people with disabilities to open in historic Lancaster location
