
Owners of a derelict alleyway overlooking Morecambe seafront have revealed more on their plans after a long-awaited revamp was approved.
Johnny's Entertainment (JET) Ltd plan to tidy up the arcade on Marine Road Central, between the Promenade and the Winter Gardens car park.
It has long been considered one of the town's biggest eyesores.
They were given planning permission to carry out improvements, in July.
This week, a JET Ltd spokesperson said: "We are pleased to be able to progress with improvement works to the alleyway space between the car park and promenade, following approval of the planning application.
"Our first steps will include surveys and demolition work of some existing structures, before carrying out remedial work to tidy the area and the resiting of some existing food outlets.
"As with many other local businesses, looking forward we are hoping to align further development with exciting growth schemes in Morecambe such as the Eden Project, ensuring next steps supplement the wider regeneration of the area.
"For the time being, we are pleased to be able to progress with these works to tidy the alleyway, and thank the council for their part in approving associated planning."
The application to Lancaster City Council was for "demolition of the arcade and associated structures, the relocation of two storage containers used for food and beverage, and the siting of one additional storage container for food and beverage".
The council has said work must start within a standard three-year period.
"The scheme looks to demolish the current disused arcade that is currently in a poor state and improve the area by relocating the two existing units that are currently situated in front of the former Hitchens building," says a statement submitted with the plans.
"They will located in the arcade area following demolition. An additional unit will also be provided.
"The arcade building is in a disused state, and in poor condition with the roof structure remaining. The roof cladding has previously been removed.
"The building is sandwiched between two Art Deco buildings, popular in British coastal resorts of the 1930s and ‘40s, the former B&M (originally the Woolworths) building and former Hitchens (originally Littlewoods) building.
"The impact of demolishing the disused arcade will remove an eyesore that negatively impacts the two significant unlisted buildings of note, and restore them as an asset to Morecambe’s main coastal thoroughfare.
"Overall, the proposal will contribute to Morecambe’s rich history as a coastal town with attractive leisure, food and drink, and retail spaces along the main promenade."
JET Ltd owns a number of nearby entertainment venues, including the Pleasureland amusement arcade and Soul Bowl & Vista bowling alley and restaurant above it, Jump Rush trampoline centre, Johnny's Warehouse Bar, Laser Rush laser tag centre, and The Warehouse venue inside the former Hitchen's/Littlewoods building.
Read more: Plans for eyesore alley on Morecambe Prom to be demolished for modern food courtyard - Beyond Radio