Emergency and rescue services have been searching near Morecambe Promenade after a report of a man in the water.
A police spokesperson said they were called at around 11:55am on Saturday to reports of "concern for safety" on Marine Road in Morecambe.
The spokesperson said that emergency services, with support from the Coastguard and the lifeboat crew, attended the scene after a man entered the water.
A search and rescue helicopter has also been circling the area.
A spokesperson for HM Coastguard said: "HM Coastguard is coordinating a search after a report of concern about a man in the water at Morecambe.
"The alarm was raised at about 11.40am on 13 April. The HM Coastguard search and rescue helicopter from Caernarfon has been sent, along with the RNLI's hovercraft and inshore lifeboat from Morecambe.
"Coastguard rescue teams from Arnside, Knott End and Morecambe are supporting on land. Lancashire Police and Lancashire Fire and Rescue have also been alerted."
Morecambe RNLI provided an update on Saturday evening. They said:
"Morecambe RNLI volunteers were called to service on Saturday 13th April 2024 at 11.38am to reports of a person in the water opposite Morecambe Golf Club.
"The inshore rescue hovercraft (IRH) and inshore rescue lifeboat (ILB) launched on service shortly after the initial call. Upon arrival, the crew immediately commenced a visual search in the area full alongside HM Coastguard helicopter which is based in Caernarfon.
"The wind conditions within Morecambe Bay picked up to 20-25 knots during the search and at 2.03pm the IRH returned to station to ensure the safety of the volunteer crew members. The ILB and HM Coastguard helicopter continued to search the area. This was multi agency call with HM Coastguard teams and Lancashire Police also involved in the search.
"The ILB briefly returned the station for refuelling and a change of volunteers, before heading back out to continue the search.
"Despite the thorough efforts of both vessels, no sightings were made. Due to the tide and the wind conditions, the IRH and ILB returned to station.
"This incident underscores the dedication and readiness of the Morecambe RNLI team to respond to emergencies at a moment's notice. We would like to remind everyone to call 999 and ask for the Coastguard if they suspect someone might be in danger."
Police issue quicksand warning after riverbank danger for school pupils in Lancaster
Lancaster animal shelter launches 'Big Build' fundraiser to help save charity
LISTEN: Morecambe "definitely submitting a bid" to become first UK Town of Culture
Heysham Port upgrade blamed for traffic chaos 'trapping residents in their homes'
LISTEN: Tourism champs hail Eden Project and Tour de France as huge for Morecambe Bay area
Donation helps college pan ability football team to play in national championships
LISTEN: Meet the new manager of the Midland Hotel in Morecambe
LISTEN: Main contractor to build Eden Project Morecambe to be announced this month
£1.2m of funding for flood defence schemes in Lancaster district announced
Morecambe Bay hospital trust unveils new painless blood test
Thousands raised to help boost return of Lancaster Music Festival
High street computer games shop in Lancaster closes down
LISTEN: Carnforth actor wins Hollywood and Paris awards for horror film role
"1600 potholes repaired last week" says councillor as roads debate rumbles on
Burger King takeaway in Lancaster city centre closes down
Morecambe lifeboat crew reunite dog lost on sands with owner
New Morrisons Daily supermarket opens in Morecambe
Council investigate after derelict food trailer found dumped in Lancaster layby
Man charged after pedestrian died in Morecambe hit and run
LISTEN: We go out on Pothole Patrol in Morecambe
