The founder of a Lancaster charity was trackside in Paris to congratulate the organisation's ambassador Keely Hodgkinson as she became Olympic champion.
Barrie Wells MBE was one of the first to celebrate with Keely after she took gold in the women's 800m on Monday in France.
The BBC cameras caught the special moment as the 22-year-old from Atherton, Lancashire, ran over to hug Barrie at the Stade de France moments after her triumph.
The Olympic champion is one of several top athletes who are ambassadors for The Barrie Wells Trust, based at Dalton Square in Lancaster, which provides special memories for seriously and terminally ill children.
"What an absolutely brilliant and assured performance from our ambassador Keely Hodgkinson in the Olympic 800m final in Paris," said a post on The Barrie Wells Trust social media.
"It was wonderful to witness the historic moment as Keely joined an elite group of British women to achieve gold at the Olympics.
"Our chairman Barrie Wells MBE was trackside to congratulate and celebrate with her when she secured that gold medal.
"Well done Keely, it truly was a night to remember."
Millionaire sport fanatic Mr Wells helped Keely with funding to train for the Tokyo Olympics in 2021, where she won a silver medal.
Keely had not been funded by British Athletics at the time, as amid the Covid-19 pandemic it did not add anyone to its World Class Performance Programme in 2020.
Mr Wells has founded, owned and managed insurance operations in both the UK and overseas, including Prospero Direct, which later became AXA Direct; and Premierline Direct, and founded The Barrie Wells Trust in 2008.
Other athlete ambassadors at The Barrie Wells Trust include Olympic champion Jessica Ennis-Hill, and two-time world heptathalon champion and Olympian Katarina Johnson-Thompson is a patron of the charity. 'KJT' and Barrie are pictured below, image credit: Barrie Wells Trust.
The trust provides unique and exciting experiences for children through the Box4Kids scheme, which enables seriously ill children to enjoy sporting and entertainment events from the comfort of executive boxes.
Praise for Lancaster and Morecambe youngsters who took part in 'tongue movement' project
Clinic where students offer free legal advice to reopen at Lancaster University
Lines reopen after train derailment on Scotland-London line
Police arrest two and seize illegal bike in Morecambe
ITV commissions sixth series of Morecambe crime drama The Bay
E-bike shop moves from Lancaster to new Carnforth showroom
Lancaster workshop to tackle the issue of drink and needle spiking
Morecambe raw feeds shop up for three 'Animal Star' awards
Two new festivals proposed for Morecambe entertainment venue the Platform
Second day of disruption as work continues after train derails in Cumbria
Morecambe lifeboat crew’s swift response rescues swimmer ‘being swept dangerously out to sea’
'Street Meets' announced to answer your questions amid new wheelie bin roll-out
Campaign group welcomes new "life changing" bus service to Morecambe
Lancaster prison worker jailed for drug offences
Major disruption as train derails on West Coast Main Line
Talks begin for events to mark Eric Morecambe's 100th birthday
Lancaster music venue due to shut will now stay open "well into 2026"
Halloween What's On Guide
LISTEN: Launch of new group in Morecambe to help with gambling addiction
LISTEN: New centre for people with disabilities to open in historic Lancaster location
