Beyond Big Interview – Ben Sadler

We’ve been chatting to Ben Sadler, new Chief Executive of Morecambe Football Club, ahead of him taking the reins as CEO of the Shrimps from June 1st.

Ben moves into the role from his position of General Manager.

We’ve been chatting to Ben to find out just what it means to be the Shrimps’ new CEO, and to get an update on lots of things happening at the Mazuma Stadium.

Click here to listen to our interview in full

‘’I’m really looking forward to getting stuck in,’’ Ben told The Shrimps Verdict Podcast on Beyond Radio.

‘’I genuinely believe we’ve made progress in the last year. We’re nowhere near where we want to be, but we can absolutely take everything up another level. The main emotion is the excitement to get stuck in to that challenge.

‘’It’s been a really interesting challenge so far but the club is surrounded by good people. We have a good team and we’ve managed to add extra resource and experience and we’re starting to see the benefits of that.

‘’In football, you have to allocate resources appropriately. In order to support our on field efforts and budgets we need to invest in all areas of the business. We’ve had a really good year on that front and the signs are positive.

‘’It felt like a natural progression for the club and for me (to become CEO), and I’m up for the challenge ahead. I have brilliant people around me and I know I’m capable. It’s quite simple, it’s getting the right people in the right place, with the right support, and you get on with it.

‘’It’s (thinking) how can we get better day in, day out, are we better in every department than we were a month ago. If you do that, twelve months down the line, suddenly you’ve made a great deal of progress.

‘’There is ‘a three-year plan’. Ultimately, we want to be sustainable as a League One club. Things jave happened sooner than we imagined, but it means we start ahead of where we thought we’d be, which is convenient, and we still have another two years to go. We won’t rest until we’ve achieved our goals to invest in all aspects of the club and stadium.

‘’We haven’t got a magic pot of money, but we look at incremental gains and how we can work towards the future.

Training ground

‘’We’ve not got a perfect solution. We started last season at Lancaster University where they looked after us well, but the grass pitches became an issue. We didn’t have exclusivity on them to maintain them to our standard. In January we moved to Lancaster and Morecambe College, where our academy is based.

‘’It means we can be based at the Mazuma through the week and this integrates the whole club and helps with our positive culture. We’ll be based at LMC this season and we have the facility long term should we need it.’’

Season Tickets

‘’It’s the best deal in the EFL for me (a standing ticket could cost just £150 next season). Sales are getting north of 1,500 already and we think we’ll be at least at last year’s levels, and hopefully higher.

‘’I absolutely believe we can reach 3,000 season ticket holders this year. Whether we do is up to how far the word spreads.’’

The Matchday Experience

‘’We appreciate there’s much more to supporting the club than just turning up between 3 and 5 o’clock. We’ve made progress we’re very proud of in terms of achieving the EFL Family Excellence Award for the first time since 2018. But there’s more to do.

‘’We had a great community day against Burton Albion last season. I wonder if we can make most home games resemble what went on there.

‘’The roof behind the Bartercard terrace will be done and dusted in time for pre-season and we’re looking at other things we can do, maybe some entertainment and keeping prices competitive.’’

Fan Zone

We’ve not got loads of space to do it on, but we are looking at options of where we could do something. Can we do something on the forecourt at the front of the Mazuma? Yes, and we will. And then as opportunities arise, we’ll look to develop further.’’

Safety

‘’The Bolton game was a learning experience for everyone. We showed against Ipswich and Sunderland that we nailed it, with bigger crowds. We go into next season confident we know what we’re dealing with.

‘’The wall behind the away end is only knee high. We’re looking at making the barrier higher, which won’t be perfect, but it should mean you can’t just hop over and enter the pitch.’’

Community Pitches

‘’We’re looking at different avenues. We’d love nothing more than for them to be bought back into daily use. Ultimately, we don’t own them. While we’ve had contact, it’s out of our hands at present, but we’d love to change that.’’

Away Travel

‘’Last season the idea was to try and get at least one bus going to every game, be that private or through the club initiatives. We have the same wish this season – to get as many people to away games as we can.

‘’There are no plans at present for official travel, but in the coming weeks we’ll be speaking to the Shrimps Trust and we’ll find a solution.’’

Kit Launch

‘’The new shirts have been slightly delayed. They were due to land next week but I understand there’s been a delay that’s out of our hands. The designs have been in for a long time, but delivery is a couple of weeks away. We’re looking at mid-June.

‘’The new shirt is an absolute belter and will be really popular. An appropriate evolution on last season.’’

Message to the fans

‘’Get behind us. You’ve done it for years through good times and bad.

‘’The people at the club get what we’re about, and we need your support. It’s top notch. Please buy your season tickets, get down to the games, give us feedback. We want to make everything better, day on day. The only way we can do that is if you tell us. Our door is always open.

‘’We’re really excited for the season ahead and I hope supporters are too.’’