A grandmother of three from Morecambe has become a leading champion in a campaign to get people talking about Artificial Intelligence (AI).
Retired librarian Margaret Colling is leading a call to make the UK's first community-designed AI awareness campaign - launched in the University of Sheffield - go national.
'Let's Talk AI', a first-of-its-kind campaign to raise AI awareness among the general public, addresses the real fears and questions people have about AI.
They appear as webtoons (digital comics designed to scroll vertically) on social media and as posters on bus stops, including in Morecambe and Lancaster.
It was Margaret's idea to display the creatives at bus stops.
She was volunteering in her local tea shop when she came across an opportunity to join a people's panel on AI.
What she learned opened her eyes - from AI being used to make decisions about people's benefits and healthcare, to scam emails becoming harder to spot, to how her grandchildren use AI for schoolwork.
But it also made her realise she'd been given access to information most people never get.
The campaign was built entirely on what real people said they wanted to know about AI.
"I wanted this campaign at bus stops because that's where we can reach people - waiting for the bus, going about their lives," said Margaret.
"Not at conferences or on webinars. As a librarian I’ve always believed information should be for everyone, and right now when it comes to AI, it isn’t. This pilot is in three locations, and I’d love to see it on bus stops up and down the country. It needs to be national policy.”
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