Ideas for the future of the Frontierland site have been officially requested by owners Lancaster City Council.
The council has today asked for interested parties to submit proposals for how the former fairground on Marine Road West in Morecambe could be redeveloped.
The council bought the seafront site in 2021. The land has been derelict since closing as a Wild West theme park in 2000.
Ahead of any proposals coming forward, council-appointed contractors will be working to make the site safe and secure and to re-level the land. The work is expected to take around a month.
Councillor Tricia Heath, cabinet member with responsibility for economic recovery, said: “The Frontierland site is a key site for the renaissance of Morecambe and finding a solution for it is one of the council’s key priorities.
“We are keen to ensure that we examine all the available options so we can make a fully informed decision. Through this expression of interest process we will be able determine the level of interest in the site, which for the right developer represents an amazing opportunity.
“This is very much the first stage on what promises to be an exciting journey of developing proposals which will benefit the local community and returning the site to productive use after so many years of dereliction.”
The Promenade site is one of the town's biggest eyesores and local people have been hoping to see it developed for many years.
In that time, two planned retail-led developments of the site have fallen through.
Potential developers have been showing an interest in the site this year, and it was revealed in June that a number of hotels had come forward.
Frontierland Wild West theme park opened in 1987 and prior to that the land was home to the Morecambe Pleasure Park fairground.
Recently the land was subject of speculation after diggers moved in to work on the site.
Lancaster City Council said the work was being done to prepare the land for shooting an episode of TV drama The Bay, which is filmed in Morecambe.
Related Stories
Diggers move in to work on Frontierland site in Morecambe - Beyond Radio
Hotels show interest in Frontierland site as councillor says 'leisure not housing' - Beyond Radio
Talks ongoing over future of Morecambe Frontierland site - Beyond Radio
Morecambe Halloween fundraiser gets star backing with help from Lancaster Ghostbusters
Families join annual candlelit vigil in Lancaster park in Baby Loss Awareness Week
Morecambe park reopens after £33,000 revamp
LISTEN: Morecambe DJ legend to bring new 'World of Pop' festival to town
Long motorway delays after lorry and van involved in crash near Lancaster
Motorist caught driving at double the limit near primary school during Lancaster police operation
Crews tackle fire near Heysham
Co-op store plans revealed for former village pub near Lancaster
Lancaster and Morecambe MPs slam council over free disabled parking survey
LISTEN: "Where are the parents?" Detective inspector speaks out on Lancaster youth crime
UPDATED: Morecambe Bay mum feeling wonderful after reaching final of Ms Great Britain Classic
What's On: Our Halloween and bonfire/fireworks events guide
Family of Lancaster baby who spent her first six months in hospital back kids' play area appeal
LISTEN: Lancaster Music Festival returns with local and international appeal
LISTEN: Morecambe mum completes one million steps challenge for daughter's legacy of kindness
Blue Badge holder free parking in Lancaster City Council car parks could be scrapped
PHOTOS: Inside new Morecambe second-hand bookstore after couple's dream becomes reality
Popular Lancaster café to close after the owners announce retirement
Police issue warning over cold callers in Heysham area
Acceptable Behaviour Contracts issued as police speak to 26 youths after Lancaster ASB spate
