Developers interested in building a 'leisure and hospitality' scheme on the Frontierland site have been invited to a special event at the Winter Gardens.
Lancaster City Council and property magazine Place North are inviting would-be partners to the 'Morecambe Investment Tour' at the theatre on Thursday October 3.
They said developers interested in regenerating the former Wild West theme park will have the chance to "learn all about upcoming opportunities to invest in the leisure/hospitality sector" in the town.
The council wants to appoint a partner to help them develop the former funfair on Morecambe's seafront, which has been mainly derelict for the best part of 25 years.
They prefer bids from commercial leisure, hospitality and mixed-use developers or consortia (with identified lead organisation) to "promote and develop a comprehensive leisure and hospitality-led development that will help capitalise on Eden Project North and the estimated 3,700 peak daily visitors".
A spokesperson for Place North said: "There is an opportunity to broaden Morecambe’s offer, help attract new visitors and convert day trippers into overnight stays.
"However, the focus is not just on visitors, the redevelopment of the site must also benefit residents, particularly the leisure offer.
"The successful regeneration of the former Frontierland site is critical to enhancing Morecambe’s visitor economy, boosting the local economy and delivering placemaking for central Morecambe. The timing of the procurement provides bidders with the opportunity to realise completion of either the whole or phases of the development to coincide with the opening of Eden Project North."
Councillor Phillip Black, leader of Lancaster City Council (pictured below), said: “Morecambe’s future is on the up and we have in our hands a golden opportunity to redevelop Frontierland into something that will drive forward the town’s economy. I look forward to welcoming potential partners to Morecambe and showcasing this fantastic development opportunity.”
The event will include a presentation about the opportunities available along with a Frontierland site visit followed by lunch and networking.
If you are a leisure/tourism/hospitality or mixed use developer you can register your interest below to attend the event HERE.
It runs from 10.30am-1.30pm.
Last November, the city council, who own the Frontierland site, published a list of 'draft objectives' for the land on Marine Road West.
The number one objective was a leisure-led redevelopment, which may also include hotels and/or apartments, public spaces for events and festivals, and only a "modest amount" of shops.
A public consultation took place earlier this year on the objectives.
The council said the results were being used by a Frontierland Project Board to agree a development brief and attract private investment for the site.
The Wild West theme park closed in 2000.
Read more:
Blueprint for future of Frontierland revealed as public consultation gets under way - Beyond Radio
Morecambe Frontierland project board attracts community involvement - Beyond Radio
Opening date for Eden Project Morecambe now "edging into 2027/28" - Beyond Radio
Man accused of stealing joints of meat at Lancaster Asda by hiding them in his trousers
LISTEN and PHOTOS: Spectacular display of 12,000 poppies unveiled at Lancaster landmark
Eden Project Morecambe boss gives update on early stages of work on new £100m attraction
Lancaster, Morecambe and Carnforth Remembrance services announced
Road closures for pre-Tour de France work announced for Lancaster district
Lancaster rock guitarist braves beard shave for charity
Two arrests made after post office robbery in Lancaster
BBC Philharmonic Orchestra to perform concert for schools at Morecambe Winter Gardens
PHOTOS: Plans go in for major Lancaster regeneration scheme
Lancaster music venue's heartfelt message ahead of final night on New Year's Eve
Morecambe school named among one of England's most improved for attendance
Lancaster hospital nursing boss appointed to University of Cumbria honorary role
Morecambe Football Club placed under another embargo by the National League
£1.5m Lancaster scheme to boost water quality in River Lune is complete
Family pays tribute to Lancaster pensioner who died in road crash
Popular artist's print of Morecambe Bay Academy to be launched at alumni evening
Work set to begin on new Heysham skate park
Light Up Lancaster promises to illuminate city with ‘No Boundaries’
Sadness as Morecambe sports and social club suffers break-in on night of reopening
Man arrested after death of pensioner in Lancaster road crash
