Morecambe FC has appointed a leading champion of the football club as its new Director of Fan Engagement.
Tarnia Elsworth, former chair of the Shrimps Trust supporters group, will be appointed to the club's board of directors in the new role.
Ms Elsworth was front and centre during the fight to save the club earlier this year, amid a financial and ownership crisis prior to new owners Panjab Warriors taking control.
She will lead the club’s strategy for fan and business engagement, working with the ownership, the directors and team, the Shrimps Trust and wider fanbase, the Morecambe FC Community Foundation (the club's official charity), and the wider community to ensure that Morecambe FC has a modern and exciting approach to fan engagement.
"It really is a dream come true to be a director at Morecambe FC, and a very proud moment for myself and my family," said Ms Elsworth.
"Having been part of the Shrimps Trust in the 2024/2025 season, I have worked with a large section of our fan base, and I look forward to expanding that remit.
"I understand that without our fan base our club would be nothing and am keen, therefore, that they are at the heart of decision-making and the future for Morecambe FC.
"I have good connections across the district and county, as well as giving our current fan base and business users the best experience possible. I want to work with everyone at the club to ensure that we are attracting new fans and new businesses that want to enjoy not only the football but also the fantastic community facilities that we have at the Mazuma Stadium too.
"I will be working hard over the coming weeks to get a fan engagement strategy in public view, and I will be using my skill set (and enthusiasm) to ensure that Morecambe FC goes from strength to strength in this area.
"Sustainability is key at this level of our beautiful game; the support that we saw when we were in our darkest times at the end of last season was incredible.
"I hope that I can make certain all that support continues, and we get as many people as possible enjoying and supporting the success and sustainability of the next part of the club's history."
Ropinder Singh from Panjab Warriors, CEO of Morecambe FC, said: "We worked with Tarnia last year and were impressed by her professionalism, relationship with the fan base, and knowledge of the community across the district (and wider county).
"We think she is perfect for this role, and we are already excited about her leading the strategy for fan engagement after the discussions we have had.
"We want to work with dynamic and enthusiastic people that will help our plans to make this club as successful as possible.
"As custodians of the club, it is vital that we have the right board of directors in place, who are committed to a new and sustainable, values-driven way of working.
"The fan base is the heartbeat of Morecambe FC; it is critical that they play a key role in the plans and future of our club."
Ms Elsworth stepped down as chair of the Shrimps Trust in the summer.
She runs her own business in the town, financial advisers TP Financial Solutions, alongside her wife Annabel Lumsden.
Morecambe FC said its owners were in discussion about further appointments to the club's board of directors and further announcements will be made in due course; and that Ms Elsworth's appointment remains subject to the necessary FA clearances.
The other directors at Morecambe FC are new chairman Kuljeet Singh Momi, former co-chairmen Rod Taylor and Graham Howse, and Harjit Singh.
MP hopes for improved mobile signal at last as new mast installed in Lancaster
Maternity services at the Royal Lancaster Infirmary officially exit national special measures
Crews tackle kitchen fire in Lancaster
Opening date announced for animal rescue charity's new Morecambe home
Lancaster MP takes on Morecambe 10K in aid of new children's playground
Tributes paid to twice-Lancaster mayor who served on council for 56 years
Dancing Eric Morecambe Statue part of police campaign to warn about AI deepfakes
PHOTOS: Great Wall of China trek raises more than £300K for Lancaster hospice
Another earthquake hits Silverdale as tremors felt across Lancaster and Morecambe Bay
Fire crews tackle vehicle fire on M6 near Lancaster
Poetry in motion as live workshop comes to Morecambe rail journey
Lancaster pupils highlight school crossing patrol road safety campaign
UK wide lettings agency takes over Lancaster student housing firm
Morecambe live music bar gets change of name
Firefighters put out large vehicle fire in Lancaster
Latest national rankings place Lancaster University third in north west
Work on new housing on Lancaster city centre car park continues
Lancaster District residents thanked for embracing food waste recycling
Police probe after spate of vehicle break-ins in Halton
LISTEN: Kindness has been overwhelming after Carnforth man's horrific swimming pool accident
