Tyson Fury has explained in a new Netflix documentary how tourists now come on holiday to Morecambe hoping to meet him.
Fury stars in 'Undisputed' which arrived on the global streaming service today (December 10) just 11 days before the 'Gypsy King' steps into the ring for his rematch with Oleksandr Usyk.
'Undisputed' tells the story of the first undisputed heavyweight boxing title fight in 25 years, former champion Tyson's narrow defeat to Usyk in May.
The documentary includes footage of Fury running on the Promenade, at home with his family, driving through the West End, at his gym near Morecambe Football Club, taking the household rubbish to Salt Ayre tip (below) and visiting the Costa Coffee cafe near the town's Winter Gardens.
Speaking in 'Undisputed', while overlooking Morecambe Bay taking a break from a training run eight months before the fight, Tyson says: "Another day in paradise.
"You can't beat that (view). You've got zero pollution here. Fresh air coming off that sea."
Manchester-born Fury has lived in the Morecambe area for more than 15 years.
"It's the only place in the country where I can be left alone to do what I've got to do," he said.
"If I go anywhere else in the world, it's like Elvis has landed.
"In the summertime though, on bank holidays and weekends, they actually come to Morecambe now looking for me.
"They come on holiday here thinking, well, I might see Tyson, I might see his house.
"I've made it a tourist destination, Morecambe Bay, which is crazy really, because 10 years ago it was voted the worst place in Britain to live.
"Last year it was in the Top 3.
"I made it famous."
Fury's superstar status as one of the world's most recognisable sportsmen has gained huge media attention for Morecambe in recent years, with many TV programmes about the star being filmed in the town.
Previous documentaries about Tyson's life, 'At Home with the Furys' and 'Battle of the Baddest', proved to be big hits with Netflix viewers.
'Undisputed' follows both Fury and Usyk during the build-up to their historic first meeting, which took place in Riyadh, Saudi Arabia on May 18, with never-before-seen footage of both men.
It also includes 'talking head' contributions from the two combatants, as well as other boxing legends, pundits, trainers, managers and promoters, who all give their thoughts on Fury-Usyk 1.
'Undisputed' also features notable incidents in the build-up to the bout, such as the postponement from the original date in February 2024 after Fury suffered a cut in sparring, and his father John Fury headbutting a member of Usyk's entourage during fight week.
Other local members of Tyson's training team, including Matt and Louis Catterall, boxing coach Bob Howard and Morecambe featherweight Isaac Lowe, also appear in the show.
Tyson's classic matchup with the undefeated Ukrainian went to a split decision on the judges' scorecards after 12 gruelling rounds.
On the night, two judges went for Usyk by 115-112 and 114-113, while the other scored 114-113 in favour of the 'Gypsy King'.
A dominant ninth round for Usyk, when he hurt Fury with a big left hand and the referee administered a standing count on the Brit after he staggered all over the ring, proved decisive in a close battle.
Tyson has been in training camp in Malta preparing for his attempt at revenge for the first defeat of his professional career. (Photo credit: @TysonFury).
Fury vs Usyk II takes place at the Kingdom Arena in Riyadh, Saudi Arabia on Saturday, December 21.
Read more: Tyson Fury beaten by Oleksandr Usyk in classic for undisputed heavyweight title - Beyond Radio
Film crew visits Morecambe to shoot for Tyson Fury Netflix documentary - Beyond Radio
*NOTE - We're not sure of Tyson's source for his claim that "Morecambe was voted the worst place to live in Britain 10 years ago and is now in the Top 3".
it is true, though, that in 2003, Morecambe was featured as one of the worst places to live in the UK, in Sam Jordison's high profile book 'Crap Towns'.
But in 2013, Jordison brought out a sequel called 'Crap Towns Returns' where he said Morecambe had turned itself around.
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